CROWN HABITS
LOVE THE PROCESS
Physician-designed high-performance hair care for highly textured hair. Luxurious yet rooted in science, our products and practices are experiential, elegant, and effective.
About me
Hi, I’m Dr. Emelife — a board-certified radiologist, mother of three, and lifelong natural hair enthusiast. I’ve been creating natural hair content for nearly a decade, beginning during my medical school and residency years as I navigated the joys and challenges of being newly natural. Over time, I’ve witnessed the natural hair movement evolve — but one thing has remained clear: while product options have multiplied, few brands truly focus on making the process of caring for highly textured hair more effective, evidence-based, and enjoyable.
As a physician and researcher, I’ve always longed for products and tools that not only work, but elevate the experience of doing my hair — turning routine into ritual. Crown Habits™ is the realization of that vision: a brand built to bring science, beauty, and intention to textured hair care.
CROWN HABITS
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CROWN HABITS /
Your Crown Habits™ Experience
Does this sound like you?
You’ve outgrown the chaos of trial and error
You’re done hopping from trend to trend, product to product, only to feel like your hair still isn’t thriving. You crave structure, intention, and real results.
Your hair routine feels more like a chore than care
What should be a sacred pause in your week has always felt more like a task to endure. Wash days stretch for hours, detangling tests your patience, and the products that promised ease only deepen the exhaustion. We were never taught that there could be beauty in the process—only that our hair was something to fix, to tame, to manage. Crown Habits™ is here to change that.
You know you and your hair deserve better
Too often, textured hair is an afterthought—tacked onto product lines with diluted formulas and generic instructions. You’ve felt it in the ingredients, the marketing, the results. But your hair isn’t an exception—it’s the standard here. Crown Habits™ was created exclusively to honor the complexity, richness, and beauty of highly textured hair—transforming your care into a ritual of luxury, not labor.
65+
CLIENTS HELPED
1mil
SOCIAL REACH
50+
5yrs
EXPERIENCE
GREAT REVIEWS
Client success stories
Amy's expertise in social media management is unparalleled. With her guidance, I've seen my brand's online presence skyrocket. From strategic content creation to targeted ad campaigns, Amy's insights have transformed my business.
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Working with Amy has been a game-changer for my business. Her in-depth understanding of social media platforms and trends has helped me reach new heights.
-Client name
Amy is a social media wizard! Her ability to craft compelling content and optimize campaigns is truly remarkable. Since partnering with Amy, my brand has experienced exponential growth.
-Client name
PREORDER NOW
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PREORDER NOW /
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